Benchmark: the automotive manufacturing industry and TV ads

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Discover how TV ads impact the online environment of automotive manufacturing industry brands!

You're an automotive manufacturer or just interested by this sector? unveils the essential about the TV impact on the online environment of brands from a sector that advertised on TV since decades. 
With this study, discover:
  • The average web traffic increase observed after the airing of a TV spot. 
  • A performance analysis of brands according to their natural website traffic.
  • The Drive-to-Web KPIs for the automotive industry: visits/GRP, cost per visit...
Fasten your seatbelt, takes you on the road to media optimisation!