Success story : Assu 2000 improves visits/GRP by 83%
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Founded in 1975, ASSU 2000 designs and provides insurance solutions and mortgage loans to consumers.
Challenge: brand notoriety installation, TV buying optimisation and conversions maximisation.
Results: CPV decreased by 65% while visits/GRP raised by 83%. With this extra budget, ASSU 2000 financed an un-planned TV campaign in September 2017.
« technology provides us precise data about traffic and conversions from our TV spots. Thanks to this data, we improve our media plans, campaigns after campaigns. We can activate several instruments such as channel repartitions or spots versions. »
Nicolas Sailly, Head of Marketing, ASSU 2000
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