Success story: LeLynx.fr reduces cost per conversion by 63%
Founded in 2010, LeLynx.fr is the leader in online insurance comparison and the 5th most powerful insurance website in France. Nowadays, LeLynx.fr wants to pursue the conquest of French marketplace and strengthen its leader position.
Challenge: evaluate media plan profitability, by gauging TV impact in terms of visits and conversions (quotes and leads) campaigns after campaigns.
Results: a 45% drop of CPV and a 63% drop of conversion cost while visits/GRP raised by 56%.
« At LeLynx.fr, our goal is to change the insurance market in France and to build a trusted brand. And for that, TV is still the most efficient and powerful mass media. Actually, we use it as a cornerstone in our strategy since the very beginning of our collaboration.»
Johann Etchegaray, CMO at LeLynx.fr
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